Loyalty that keeps drivers
coming back to your forecourt.

The Loyalty & Promotion module turns every fill-up and store visit into a reason to return — points, tiers, targeted offers and campaigns that run across the forecourt, the C-store and the mobile app, all on one real-time member view.

Trusted by leading fuel & energy retailers across Asia Pacific — operating since 2015.

A modern fuel-retail service-station forecourt at blue-hour dusk, lit canopy and convenience store with a city skyline behind
Live network

Signal. Decision. Done.

Real-time
network view
Open API
vendor-neutral
Loyalty & Promotion

Everything you need to build a loyal customer base.

A complete loyalty engine that plugs into your POS and mobile app on day one — no separate system, no reconciliation headaches.

Points & rewards

Earn and redeem in real time

Members earn points on fuel and store purchases and redeem instantly at the pump or the counter — balances stay consistent across every site.

Membership tiers

Reward your best customers

Define tiers and benefits that recognise frequent drivers and fleet cardholders, with automatic progression as they spend.

Campaigns

Launch promotions in minutes

Run time-boxed fuel and C-store promotions from head office and push them live to every station without touching the till.

Targeted offers

Right offer, right member

Segment members by behaviour and location, then deliver personalised offers through the mobile app and at the point of sale.

Mobile app

Loyalty in the customer's pocket

A branded app for members to check points, pay, and receive offers — tightly integrated with payments and the loyalty ledger.

Analytics

See what actually drives return visits

Track enrolment, redemption and campaign lift in BI dashboards so you invest in the promotions that move volume.

A low-light network operations control room with two operators facing a wall of monitors showing maps and live charts
One member view

Every touchpoint,
one loyal customer.

Because loyalty runs on the same Astra core as payments, POS and the mobile app, a member is recognised the same way at every pump, counter and screen — with full traceability for every point earned and burned.

See the +40% volume story
Proof

A decade modernising fuel retail across Asia Pacific.

Not rip-and-replace — modular modernisation. Replace only what must change, and protect everything that already works.

An engineering team drawn from Shell, Total, ExxonMobil, Wincor-Nixdorf and Microsoft — delivering complex automation across the energy industry.

FAQ

Questions, answered.

How DAE's Loyalty & Promotion module works for fuel & energy retailers.

What is DAE's Loyalty & Promotion module?

It is DAE's fuel-retail loyalty engine — points, membership tiers, targeted offers and promotional campaigns that run across the forecourt, the C-store and the mobile app on one real-time member view, built on the Astra cloud core.

Does the loyalty module work with my existing POS and payments?

Yes. DAE is vendor-neutral and connects through open APIs, so loyalty runs alongside your existing point-of-sale, payment and mobile systems without a rip-and-replace.

Can members earn and redeem points in real time?

Yes. Members earn and redeem at the pump or the counter and balances stay consistent across every site in real time, because every module writes to the same Astra core.

Can I adopt loyalty on its own?

Yes. Every DAE module runs independently, so you can start with Loyalty & Promotion alone and add other modules — Fleet, Network Intelligence, payments — on your own timeline.

Ready to modernise your forecourt — on your terms?

Tell us about your network and a fuel-retail engineer will map the modules worth modernising first. No rip-and-replace, no lock-in, and a response within one business day.

  • Modular adoption — start with one module
  • Vendor-neutral, works with your existing systems
  • A fuel-retail engineer replies within 1 business day

A fuel-retail engineer will respond within 1 business day.